New Berlin, WI (September 19, 2025) – A two-vehicle rear-end collision in New Berlin resulted in injuries Tuesday afternoon at the intersection of South Moorland Road and Coffee Road.
The crash occurred around 1:17 PM and involved the deployment of airbags, indicating the severity of the impact. First responders arrived quickly to assess the scene and provide medical care to those injured. The exact number of victims has not been confirmed, but authorities reported that injuries were sustained by at least one person involved.
Located near a heavily traveled stretch of S Moorland Rd, the intersection at Coffee Rd is commonly used by both local and commuter traffic. Following the collision, traffic in the area was temporarily delayed as crews cleared the scene and treated those affected.
Investigators are reviewing the circumstances leading up to the crash, which appears to have been caused by a rear-end impact. While it remains unclear whether distraction, following too closely, or road conditions played a role, authorities have not issued any citations as of this report.
We extend our thoughts to those injured and hope for a full and speedy recovery.
Rear-End Collisions in Wisconsin Suburbs
Rear-end crashes are among the most frequent types of collisions in suburban areas like New Berlin—and while they may seem routine, they often result in serious injuries and costly damage. In this case, the deployment of airbags suggests a significant impact, likely at moderate speed in an area known for steady traffic flow.
Even a brief lapse in attention—such as glancing at a phone or misjudging braking distance—can lead to a collision with painful consequences. Victims of rear-end crashes commonly suffer from whiplash, back injuries, and head trauma, especially when airbags deploy.
Intersections like S Moorland Rd and Coffee Rd see a steady stream of vehicles throughout the day, including delivery trucks, commuters, and families. When crashes happen in these zones, not only are drivers affected, but nearby pedestrians and cyclists can also be placed at risk.
After a crash like this, injured individuals often face hurdles such as insurance negotiations, vehicle repairs, and medical treatment. Having support through that process—from legal advice to injury rehabilitation—can make a significant difference in recovery.
If you or a loved one was injured in this New Berlin crash, Local Accident Reports is here to help. We connect accident victims with the resources they need, including legal and medical support, to take control of their recovery. Contact Local Accident Reports today to learn how we can assist you in the days ahead.
