Little Falls, WI (July 3, 2026) – Two people were injured on Wednesday afternoon, July 1, after a rollover crash on State Highway 27 in Monroe County.
The Monroe County Sheriff’s Office said deputies were called around 4:45 p.m. to State Highway 27 near Dallas Avenue in the Township of Little Falls. The crash involved one SUV.
Initial findings showed the SUV was traveling north on State Highway 27 at a high rate of speed before it entered a ditch and rolled over. The vehicle sustained heavy damage. Both people inside the SUV were hurt. They were taken by ambulance to Black River Memorial Hospital for treatment.
Authorities identified the driver as Jerald Smith of La Crosse. Deputies said Smith was arrested after being discharged from the hospital on suspicion of his ninth OWI offense, along with other felony and misdemeanor charges. The Little Falls crash remains under investigation.
We hope both injured people receive the care needed and make a full recovery.
Speed-Related Rollovers Bring Major Safety Hazards
Rollover crashes can cause severe injuries because occupants may be thrown against windows, doors, seats, or the roof as the vehicle turns over. Heavy damage may also make it harder for emergency units to reach people inside.
Speed can increase the risk of a rollover by reducing the time a driver has to react and making it harder to regain control after leaving the lane. When a vehicle enters a ditch, the slope or uneven ground may cause it to flip.
After a serious rollover accident, investigators frequently review speed, road design, tire marks, vehicle damage, alcohol-related evidence, and where the SUV came to rest. These details help explain how the crash happened and whether additional factors contributed.
